ICICI Bank Launches iShop: Earn Up to 12X Rewards on Shopping & Travel
Updated on: 22 february 2025
Introduction
ICICI Bank has introduced iShop, a dedicated shopping and travel booking portal that offers customers accelerated rewards on their transactions. Similar to HDFC Bank’s SmartBuy, iShop allows users to earn up to 12X rewards on eligible purchases, making it a highly attractive program for credit cardholders.
With reward rates reaching up to 36%, iShop is set to become one of the most rewarding platforms in the industry. Here’s everything you need to know about this exciting new initiative.
How ICICI iShop Rewards Work
The iShop portal enhances reward earnings based on the type of credit card and transaction category. Below is the breakdown of reward multipliers:
| Credit Card Type | Regular Rewards | Flights/Vouchers (6X) | Hotels (12X) |
|---|---|---|---|
| Emeralde Private Metal | 3% | 18% | 36% |
| Times Black | 2% | 12% | 24% |
| Emeralde PVC | 1% | 6% | 12% |
| Other Cards | 0.75% | 3% | 6% |
| Co-branded Cards (Cashback) | - | 4% | 4% |
Debit card and NetBanking users can also earn rewards, but at lower rates compared to credit cardholders.
Maximum Reward Cap on iShop
ICICI Bank has placed a cap on the maximum bonus rewards that can be earned through iShop. The limits are as follows:
| Credit Card | Max Bonus Cap |
| Emeralde Private Metal | 18,000 Points |
| Times Black | 12,000 Points |
| Emeralde PVC | 12,000 Points |
| Other Cards (Coral, CSK, HPCL, etc.) | 9,000 Points |
| Co-Branded Cards (Amazon, Adani, etc.) | ₹1,100 Cashback |
For customers with an Emeralde Private Metal or Times Black credit card, iShop offers an excellent way to maximize rewards.
Redeeming Rewards on iShop
ICICI Bank allows customers to redeem their accumulated rewards through iShop under the following conditions:
Flights: 95% points redemption rate (1 Point = ₹1)
Hotels: 90% points redemption rate (1 Point = ₹1)
eVouchers: 50% points redemption rate (1 Point = ₹0.60)
ICICI Bank now offers two reward redemption portals:
Regular Rewards Portal – Replacing the old Payback Points system.
iShop Portal – Dedicated to shopping and travel rewards.
Users can redeem points partially or fully based on redemption rules.
How iShop Compares to Competitors
ICICI Bank’s iShop competes with platforms like HDFC SmartBuy and Axis Bank Traveledge.
It offers:
✔️ User-friendly interface
✔️ Easy redemption process
✔️ High reward rates for premium cards
However, point transfers to travel partners are currently limited. Presently, ICICI Bank allows 1:1 point transfers to Air India, but more partners may be added in the future.
How to Access ICICI iShop
Yes, ICICI iShop is live and available to eligible customers. Follow these steps to use it:
Visit: icicibank.com/ishoplogin
Log in using your ICICI Bank credentials.
Browse categories like Flights, Hotels, and eVouchers.
Verify the bonus points applicable to your card.
Complete your transaction to earn accelerated rewards.
Final Thoughts: Is iShop Worth It?
Historically, ICICI Bank Credit Cards have not been the top choice for reward-focused users due to lower reward rates. However, iShop changes the game by offering highly competitive rates, particularly for premium cardholders.
The Emeralde Private Metal and Times Black credit cards now compete with HDFC Infinia, Axis Magnus, and Burgundy Private cards in terms of reward potential.
For users who do not qualify for Axis Magnus or HDFC Infinia, ICICI Times Black is an excellent alternative for maximizing rewards on shopping and travel.
While iShop’s initial launch is promising, time will tell if it reshapes ICICI Bank’s reputation among reward seekers. For now, it’s a great way to earn more while you spend!
Frequently Asked Questions (FAQs)
1. What is ICICI iShop?
iShop is ICICI Bank’s shopping and travel portal that offers up to 12X rewards on credit card transactions.
2. How much cashback or rewards can I earn with iShop?
Depending on the credit card, users can earn up to 36% rewards on hotel bookings and 18% rewards on flights and vouchers.
3. Which ICICI credit cards offer the highest rewards?
Emeralde Private Metal – Up to 36% rewards
Times Black – Up to 24% rewards
4. Can I use debit cards or NetBanking for iShop rewards?
Yes, but reward rates are lower compared to credit cards.
5. How do I redeem ICICI Bank reward points on iShop?
Log in to the iShop portal, choose your product or service, and redeem your points based on the redemption rules.
6. Can I transfer ICICI Bank reward points to airline partners?
Currently, ICICI Bank allows point transfers to Air India at a 1:1 ratio via the regular rewards portal. More partners may be added in the future.